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Hello there! Welcome to my world of UX design, where every pixel tells a story. 

As a User Experience Designer with an Animation & Psychology background, I believe that behind every great interface lies a compelling story waiting to be told. I have always enjoyed understanding human behavior and the human technology interaction.  With a focus on empathy and usability, I am all about turning these stories into engaging user experiences that speak to users. 

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PORTFOLIO

01 PROJECTS

WealthWise (Case Study in progress)

An app that combines financial literacy education with banking services.

TruthIn (Case Study in progress)

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An app powered by AI designed to bring your family into your wellness journey, personalize nutrition for everyone you care about

SleepTight

An app designed to help college students have a better sleeping experience. 

Tiny Track 

A parenting app that can help parents multitask with their duties by taking care of their child’s health remotely and check on them whenever it is possible.
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Simply.Eats

A recipe app that helps college students find easy, budget-friendly, and delicious recipes.

02 Experience

July 2024 - Present

Toyota 

UX Designer

  • Worked with cross-functional teams to build out design systems and component libraries using AI to help speed up the design of reusable UI components in Figma and automate the documentation for handoffs.

  • Assisted and designed a supply chain visualization tool incorporating AI and Figma which improved data clarity for stakeholders.

  • Assisted in UI Testing to ensure consistency on the application’s UI to make sure it works well for users and the business.

  • Utilized JIRA to create and manage tickets, track progress, and perform tasks implementing Agile Methodologies for efficient task delivery

May 2023 - April 2024

OrangePeople/Natfirst

UX Designer​​

  • Played a pivotal role in the analysis and design of an AI powered consumer nutrition mobile app, TruthIn, gathering user insights to optimize usability and functionality for their dietary needs

  • Conducted extensive user interviews across multiple demographics and surveys to gather insights on user preferences and pain points, completed market research on nutrition apps to analyze user needs and competitor features

  • Created wireframes, user interaction flows, and clickable prototypes for a next generation nutrition app that allows users to build personalized diet plans based on their health data and preferences. The app integrates with eCommerce platforms for easy placement of orders and delivery of foods.

  • Led usability testing to gather feedback, and iterated solutions to enhance user experience

  • Increased customer satisfaction by redesigning the search features through analysis of user behaviors and stakeholder goals. Increased the search success rate by 30% enhancing user confidence in finding relevant results in a faster way.

  • Collaborated extensively with product and development teams, conducted usability testing, and iteratively improved the app’s functionality.


Software used: High fidelity design using Figma, Office 365, and Adobe Suite

September 2022 - May 2023

The UX Club at UT Dallas

Member 

  • Participated in the UX Design Challenge in the Fall 2022 Semester. I designed a mobile app called Simply.Eats that teaches UTD college students easy, delicious, budget-friendly recipes. I then created a High Fidelity Prototype using Figma.

  •  Attended to workshops covering user research, prototyping, information architecture, and learning about Figma. I met with peers and industry professionals to understand more about the field of UX Design

Let's Connect. 

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© 2026 by Srinivas Kotha

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